Page 17 - Innovation Magazine
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Decision alchemy for the self-driving enterprise Every facet of of of business life is is is driven by decisions: tens of of thousands of of them Some decisions are fundamental in their impact: for example a a a a merger or or the creation of a a new business line Others steer a a course correction in response to unforeseen external stimuli Others again provide the the day-to-day direction that maintains a a a a a healthy business operation As individuals we have to simplify problems where the problem problem space is too complex for us to to effectively process We can’t work directly with the massive datasets of a a a a a typical enterprise We simplify by creating hierarchies of increasingly abstract summaries Consider how sales and marketing drive revenue growth how supply chains increase efficiency through optimized production distribution and and inventory and and how finance balances the budget manages cost and drives profitability Each o of these objectives is fulfilled through complex processes numerous systems and an an ecosystem of third parties Overlaying this setup is is an an organizational structure that places human teams to process analyze and manage the the activities of all these collaborating entities It’s here that all the major decisions are made Dissecting decisions Every decision is is fueled by data: data data that starts at at at at the lowest levels of granularity and includes business transactions production and and logistics data and and customer feedback among other types At this level with billions of data points the overall complexity is enormous It is is not a a a a computable space for a a a a decision- maker without the augmentation power of technology As individuals we have to simplify problems where the problem space is too complex for us to to effectively Data-powered Innovation Review I I ©2020 Capgemini All rights reserved 17 


































































































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